Collage
Ed-tech startup combinding AI college advisor with student networking
Overview
Collage is an ed-tech startup that helps college students improve the frustrating, unguided scheduling experience. Collage reached 15,000+ students, with 400+ profile creations, and aquired VC interest from Soma Capital, Bullmont, Reach Capital, and more.
The Challenge
I was contracted to build the visual identity and UX design direction that would ultimately equip university students with a pain-free scheduling guidance and strong peer network.
Research
We surveyed 100+ college students across 20+ universities nationwide on their current pain points in their scheduling experience.
Survey Takeaways
This allowed me to translate the following user pain-point themes into features students actually want to use.
We're creating a platform for students, so their voice is the most important in feature ideation.
Visual Identity
The tone for Collage's branding is nostalgic (yet modern), educational, bold, and playful. Honing in on these sentiments for the company's visual identity, I was able to establish the Collage design language.
Proposed color palette: nostalgic & bright
Logo variations: text based & symbolic
Logo breakdown: incorporating the 'C'ollage C and schedule-reminiscant tiles
Negative space takes up proportionately 1/3 of logo's width & height
Typography guide: Proxima Nova for playful headings & classic Helvetica for readable text
Final Designs
Student activity feed:
Keep up with scheduling activity between all of your classmates on Collage.
AI suggested course schedule:
Get AI generated schedule instantly based on resume, transcript, and major/minor.
Peer network page:
Browse other students based on your major/minor to see how they're staying ahead.
Reflections
Designing for Collage helped me explore how to best work in an agile, fast-paced start-up environment with a team of developers, product managers, and founders. Designing quickly and pitching ideas frequently was key to our progress.
To learn more, check out Collage on LinkedIn and Instagram.
*Web app is currently under construction